Pure Power Laundry Detergent – Tackles Tough Stains & Odors

Super powerful stain-fighting detergent. Zero harsh chemicals. What, like it’s hard? With 96% bio-based ingredients, Grove Co. Pure Power harnesses a potent blend of 6 unique enzymes, so you can take on tough stains and odors without breaking a sweat. Tackle plastic waste while you’re at it and team up with our Reusable Silicone Laundry Measuring Cup.

First time buyer? Check out our Pure Power Laundry Detergent + Dosing Cup Bundle, which includes our “buy once, use forever” Reusable Silicone Laundry Measuring Cup. Perfect for mess-free measuring, this handy little cup can be stored right in your detergent tray. Then when you’re out of detergent, you can recycle the paper carton and come right back here for a refill. 

Highlights:

• Free of harsh chemicals, synthetic dyes and optical brighteners.
• Unique 6-in-1 enzyme blend targets and helps lift tough, days-old stains and stinky odors.
• Perfect for tackling stubborn yellow sweat stains, BO, and intense grime.
• Ultra-concentrated formula—use just 2 tablespoons (22mL) per load.
• Pair with Grove Co. Reusable Silicone Laundry Measuring Cup for easy dosing without waste.
• Crafted with 96% bio-based ingredients and natural origin fragrance.
• Sea Salt & Indigo scent brings to mind cool sand, sea breeze, wildflowers, and driftwood.
• Safe to use on colors and whites.
• Works in all water temperatures.
• Compatible with all machines, including high-efficiency. 

Sea Salt & Indigo:

Inspired by the wild Northern California coastline -- smells like cold sand and the sea breeze weaving through dune grass, wildflowers and wave-tossed driftwood.